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Michael Beirut on logo design

and why it's overrated

September 11, 2016

Whenever there's a controversial rebrand or rework of a high profile company's logo, the outrage and backlash always tickles me a bit.

Over the years I've consistently watch the immediate and inconsolable rage quickly fade to utter indifference.

Whenever a hot debate starts in Slack, Skype or Twitter about what's been done wrong and the inevitable tide of "What I would have done" Dribbble shots and Behance case studies start to crash in, I like to share this video and remind everyone that it really doesn't matter.